Top 5 Australian Business Directories

When building your business exposure online, it is essential to place your business name and links to your website in as many places as possible.

One area where you can easily drive traffic to your site, effective, valid backlinks to your website to assist with SEO and raise your online brand awareness is through Free Business Directories.

The first main benefit of online company directories for various businesses is to get more clients searching for your contact information, products and services.

Online directories are the best way to boost search engine ranking and also generate extra income. They are convenient and easier to use.

Each business owner should put themselves in the client’s shoes to discover the importance of listing their products and service in a company directory.

Large and small businesses will benefit from high internet exposure to potential customers with these corporate directory services.

Local clients are increasingly using local online company directories to find information about different companies, products and services before making a purchase decision.

An essential factor you need to consider driving attraction of visitors towards your online directory and gaining huge traffic.

Here are the top five business directories in Australia:

1. Yellow Pages Australia

This is the Australian version of the largest online Yellow Pages network. It has a large amount of user traffic of its own and is well-designed in local social networks.

The site features local business ratings from the registered Yelp Australia business. The site also has an article section which is featured on the home page.

Your free business profile page can be completed with a company description, email, operation hours, physical address, phone and local routes/map.

2. TrueLocal

Launched in 2006 by Newscorp together with a range of other digital marketplaces, TrueLocal discovered its calling with trade services initially, showing up for different searches on everything from local plumbers to local electricians.

These services are businesses, initially finding it difficult to rank across numerous locales suddenly had a representative voice in TrueLocal. The inclusion of reviews, though not in the highly monitored format, offered TrueLocal its unique niche more than all other directories.

While being snapped up by Sensis in January 2013, it has continued to evolve visually, even though it is starting to show its age in the backend.

3. is relatively new on the business directory scene. They are making waves with a new model of pay per performance. Well worth checking out at

4. Yelp Australia

Yelp Australia has over 1 million unique visitors per month. One in every 15 Australians use Yelp, and more than 42,000 businesses have reviewed other local businesses in Australia.

The high user traffic of Yelp Australia will assist you build your brand and allow for great interaction with your clients.

5. HotFrog Australia

Established in 2005 and relevant in more than 38 nations, HotFrog is a free business listing site, and it acts as a small business hub for local Australian business.

With a HotFrog Australian listing your business can take huge advantage of an NAP (name, phone and address) citation, a Google Map presence and client reviews and testimonials.


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